December 10, 2015
Diacetyl and E-Cigarettes: Major Headlinep
Recently, major headlines hit the media announcing that e-cigarette products were immensely dangerous and due to a study done by Harvard's School of Public Health, 75% of e-liquids contain the dangerous substances diacetyl and acetyl propionyl, which lead to a devastating disease known as popcorn lung (bronchiolitis obliterans).
The problem with this story is that it was designed to create headlines, not offer an unbiased and truthful look at the industry's conditions. In that light, it succeeded tremendously. However, this “study” was full of holes, and it served one purpose: to shock the masses without actually offering truthful information. Unfortunately for everyone, this “research” sampled just a few liquids, and those conducting it decided to base the entire industry on these second-rate products.
As a business fully vested in this industry, and having poured years into independent research, we can attest to the fact that none of our liquids contain these harmful substances which were the subject of this report. We, as well as most people in this industry, have known for a very long time the danger of these substances, and we have chosen for the long-haul to not include them in our products due to the controversy. Vapers, it must be known, are a highly intelligent demographic, and most who are seriously into vapor as part of their lifestyles will attest to their personal convictions regarding diacetyl and acetyl propionyl.
Most vapers steer clear of these substances, and would not even consider using any liquids that contained them. Because it has long been known that quality brands who create better quality liquids do not use these substances, serious vapers have chosen to stick with brands committed to their safety, and producing liquids of a truly better quality. While this headline may have had everyone talking, as all major news outlets were reporting on it, we are proud to say that our various lines of e-liquids do not contain these substances, and regardless of the rumors, scare tactics, and hype, we will continue on with our commitment to the very highest quality of ingredients for our products.